Consulting

Content strategy consulting

I can advise and support you in your short or long-term work as a content strategist, web communications professional and creative source of inspiration.

Are you just starting out or are you in the middle of developing your content strategy and are a little “stuck” because you’re not making much progress with some topics?

My consulting services focus on the following topics:

  • Development of holistic, economical and strategic content/topic planning
  • Step-by-step development of your content strategy
  • Development of your content processes
  • Support with tool/software audits
  • Support in finding content ideas
  • Development of target group information (needs), content goals
  • Resource planning: team development & expansion, team audit
  • Content quality assurance
  • Creative collaboration: positioning, tonality, story development

Do you need my advice on another content topic?
Let’s talk about it!

10 reasons for working together

  1. Around 300 successful seminars & workshops, approx. 5,000 participants, over 30 customer projects
  2. Honest advice (even when it gets down to the nitty gritty)
  3. Holistic web, content & marketing view
  4. Hands-on mentality: tackle and do based on facts
  5. Many years of practical & management experience
  6. High customer, project & target group empathy
  7. Modular, resource-focused project work: in steps you can follow to success
  8. Strong partner network
  9. Passionate team motivator
  10. Bestselling author who knows what she is writing about and puts practical experience above buzzwords

360° content consulting: In which area do you need support?

My way of working

Together we can achieve a lot if you:

  • want to drive your company and your team forward with knowledge and enthusiasm.
  • are able and willing to engage in open, direct and clear communication.
  • are prepared to plan resources realistically and guarantee your employees full support.
  • are open to necessary change management measures.
  • do not need a salesperson, but a performer.
  • do not expect ready-made templates, but individual recommendations for action, ideas and strategic thinking.
  • don’t just demand “quick wins”, but understand that quality may not last forever, but it does take time.
  • are ready for their own cases and strategies and don’t just want to know how other companies have done it.
  • have understood that digital projects and strategies do not require “I” thinking, but “we” thinking.

Customer testimonials

“When we relaunched our website, we also thoroughly revised our content. We received support from Miriam Löffler, a proven expert in the field of content marketing. In three excellent workshops, we became real content experts ourselves. Thank you very much, Ms. Löffler!”

Annette D. Pascoe
Management
Pascoe Natural Medicine

“Many thanks to Miriam Löffler for her professional content strategy consulting and collaboration. Among other things, we have had a number of websites written for the BBC Group. The collaboration with Miriam Löffler and her team was intensive and always flawless. Part of the project was also the SEO optimization of our content. She responded precisely to our needs and ideas, enabling us to plan and produce optimal content.”

Patrick Sassine
E-Commerce & Online Marketing Project Manager
BBC GROUP

“Content marketing with Miriam Löffler has quickly become one of the highlights of our program. The content is up to date and always geared towards the participants‘ working practice. The teaching is highly descriptive, competent and very passionate. Our course participants are always highly satisfied with Miriam Löffler’s personal appearance and the presentation of her content.”

Claudio Marinow
Speaker courses and seminars
Leipzig School of Media

360°-Content-Consulting:

In which area do you need support? I look forward to hearing from you!